Many companies have created company LinkedIn profiles to promote their company. What are some of the things to be aware of to be more effective on LinkedIn?
Keep Your Company Brand Consistent
There are two primary visuals to be aware of on your LinkedIn company page: your company logo, which should be consistent on all websites and marketing materials, and the banner image on the top of your profile, which you can customize for LinkedIn and change whenever you’d like.
The banner (or background) image is important to brand your company. Since you may have a different audience on LinkedIn from your other social networks, keep certain graphic elements that define your brand such as colors, fonts, and design, while adding visual variety.
Make your LinkedIn banner image different from other social networks, while incorporating your branded colors and fonts.