The Oracle Marketing team is excited to announce that we have been recognized as a Customers’ Choice in the 2021 Gartner Peer Insights ‘Voice of the Customer’: CRM Lead Management. Our team at Oracle takes great pride in this distinction, as customer feedback continues to shape our products and services. The Gartner Peer Insights Customers’ […]
Can email marketers balance personalization and segmentation? It’s an intriguing question for those looking to drive conversions with content that’s timely, engaging, relevant, and tailored to meet someone’s specific needs and interests. In some respects, marketers consider the combination of personalization and segmentation their “Mount Everest.” They’re both crucial elements of email marketing. Make the […]
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.