As part of our initial presentation to potential clients, we usually introduce a small discussion about website mobilization. Unlike mobile app development (ie. iPhone app development and Android app development), almost every company requires a mobile version of their website. There are many reasons why website mobilization is the new necessity. Here’s are the reasons for the need bundled in a comprehensive infographic.
10 Reasons why you need a mobile site
(infographic pulled from AD:60).
As of today, 8% of all digital traffic comes from smartphones and tablets. This number is expected to increase to 50% in the next 5 years.
Most mobile phones in America will be smartphones by the end of 2012.
More users are making purchases on their phones. This number is lagging in the US. In Asian countries like Japan, mobile purchases are much more common. See #4.
The proportion of mobile-only users is even higher in developing countries.
Mobile commerce is growing fast.
Smartphone users cover a wide demographic.
Couch commerce is rising. 59% of mobile consumers perform mobile shopping activities on their mobile device at home.
Smartphone users have higher than average income (60% smartphone users make more than $100,000).
Mobile sites are important for both physical & digital stores.
Your normal site is not thumb-friendly.