Social Media


Evolution Point – A Chicago Social Media Agency

On the surface, the concept of social media is relatively simple – the use of online tools to share and discuss information between friends. However, the use of social media as a way to promote products and services eludes most businesses. And to complicate things, businesses are looking for ROI measurements when using social media.

Why clients choose us as the top Chicago Social Media marketing agency:

At Evolution Point, we implement effective and impactful social media strategies. We understand the concept of virality – why certain things spread virally while others don’t – and we use this knowledge to increase your social media reach.

Creating a Social Media Scorecard is one way we are one of the premier social media agencies Chicago offers

One way we ensure that your investment in social media resources pays a dividend is to create a Social Media scorecard. We begin with three steps:

  1. List the accounts, services, and areas that you want to track.
  2. Select a list of Key Performance Indicators for each.
  3. Record your KPIs, and create an annual baseline (results for one year).

We start by asking some basic questions:

  • Who is your primary audience?
  • What value are you providing via Social Media?
  • What do you want to achieve with Social Media?
  • What do you want your primary audience to do with Social Media?
  • What areas of Social Media make sense to utilize?
  • What can you measure?
    • Audience
    • Content Created
    • Impressions
    • Likes
    • Reach
    • Reduction In Other Services (i.e. Fewer telephone calls)
    • Referrals
    • Registrations
    • Shares
    • Subscribers

Take a look at our portfolio for examples of who chooses us as their go-to Chicago social media development team.

  1. Spring-Green Lawn Care Facebook App Development
  2. Check Please! Social Networking / Web 2.0 / Social Media Development
  3. Family Den Social Networking / Web 2.0 / Social Media Development

Tags: Social Media Strategy, Social Media Development, Social Media Management, Facebook App Development