Blog Entry

How small businesses use social media

I thought this is an interesting infographic on how small businesses are using social media. The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with fewer than 10 employees and less than $1 million in annual revenue.

  • Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future.
  • 38% of respondents expect to spend more employee time on social media this year.
  • 30% of businesses that use an outside agency/consultant for social media plan to decrease spend in 2015, compared with 12% that plan to increase spend.
  • 30% of respondents expect an increase on social media advertising spend this year, and 25% expect spend to remain flat; 21% expect a decrease in ad spend.