How To Improve Your Presentation Skills
Strong presenting skills are something that most anyone in the business field can benefit from as business is largely about communicating ideas in a persuasive manner. With this in mind, we thought it would be a good time to review the best practices associated with giving an effective presentation.
Know Your Audience
The first piece of advice is to know your audience. If you a pitching a product to prospective investors, research and understand the backgrounds of the investors and their motivations. Once you have done extensive research on the investors it is then possible to tailor the pitch accordingly. Consider what people in the audience already know about your subject. If you assume they have more knowledge or interest than they do, or if you start using jargon or get too technical, you’ll lose them.
Tell a Story
Next, is to tell a story. Framing the investment idea in the context of a story is an effective way to deliver a business pitch. Many of the best talks have a narrative structure that loosely follows a detective story. The speaker starts out by presenting a problem and then describes the search for a solution. This naturally leads into how your idea or product solves this problem.
Plan Your Delivery
Develop Stage Presence
Plan Your Media
Finally, it is important to plan your media. If you are using slides make sure to practice the talk while flipping through the slides, as you would if you were actually presenting. It is easy to get lost if you skip a cue to change slides. If you are using a certain kind of software to aid in your presentation make sure you have a full understanding of how to use it before attempting the final presentation. The goal should be to fully understand the ins and outs of the software to deliver the best presentation you are able to.
Good presentation skills are a key ingredient in marketing success. It is an essential life skill that will take you far if you work to develop it. As always, practice makes perfect and the more you put into it the more you will get out of it.