Blog Entry

How To Increase Response Rates for Contact Forms – Create Trust

Contact forms are the gateways between your marketing website and the outside world. While there are many interaction points and forms on a site, the contact form is the place where users come to connect directly with you. Improving the conversion rate of your contact form can mean big things for your business, marketing engagement, sales and revenues. Here are some tips on how to increase your response rates for web forms. 

Lesson #2: Create trust 

People are reaching out to you, an unknown business entity on the web. If you think about it, that’s a big leap of faith. The user takes time out of his or her day to connect with you, and the first thing you do is ask for a bunch of his or her personal information, including name, and email address. That’s why it’s imperative to create trust on your contact form.

Let people know that they’re connecting with people that are there to help them with whatever they need. How do you create trust? Much like in the real world, it comes down to the little things:

  • Don’t ask for overly sensitive information. If you need to, collect it from the user later in the process.
  • Set expectations for each field clearly to reduce confusion and invalid input errors.
  • Be user friendly – insisting that the user insert dashes for a phone number or making irrelevant fields mandatory doesn’t create trust, but it creates friction and unease.
  • Clearly articulate what will be done with users’ information and why you’re asking for it. Let users know their email addresses won’t be added to any marketing lists, sold or shared with partners.


All of these little things create trust that increases the likelihood that a user will complete your contact form and reach out.


If you need more assistance in creating effective web forms for your website, contact us. We are more than happy to take a look and give you pointers.