Contact forms are the gateways between your marketing website and the outside world. While there are many interaction points and forms on a site, the contact form is the place where users come to connect directly with you. Improving the conversion rate of your contact form can mean big things for your business, marketing engagement, sales and revenues. Here are some tips to help you increase your conversion rate.
Lesson #3: Provide help along the way
Your contact form serves as a gateway for every type of visitor that may land on your website. From job seekers to salespeople, customers and potential customers, technical support and more, you’re designing for a very broad audience.
You need specific information from these users to best determine how to help them. Because you have needs when it comes to the data you collect, it’s critical that you articulate what you need and why you need it on your contact form. This is where help text comes in. Unfortunately, if companies typically make the contact form an afterthought, help text is an even lower priority. This can lead to some frustrating experiences and reduced conversion rate on your contact form.
Provide help text below the fields to guide users’ input. When more complicated contact forms are used, provide tooltips next to each field that explain in detail the what and why of the information being collected.
By providing guidance and help in your contact form, you’ll ensure that users are able to make it through to form submission instead of giving up halfway through.
If you need more assistance in creating effective web forms for your website, contact us. We are more than happy to take a look and give you pointers.