Contact forms are the gateways between your marketing website and the outside world. While there are many interaction points and forms on a site, the contact form is the place where users come to connect directly with you. Improving the conversion rate of your contact form can mean big things for your business, marketing engagement, sales and revenues. Here are some tips for help you increase your response rates for your web forms.
Lesson #5: Design for mobile first
Not only is the mobile audience growing ridiculously fast, designing for the mobile experience first can make your contact form easier to use. For starters, thinking mobile first ensures that you eliminate useless input fields.
If you’ve ever filled out a form on a phone, you know how painful each additional field can be. Thinking mobile first also drives important user interface decisions, e.g., whether you put field labels above or to the left of your form elements and what you set as your default options for certain fields.
You never want to be the developer that makes a US-centric audience scroll through 160 countries to get to the United States of America to complete the “Country” field on their mobile device.
An increasing percentage of your users will be experiencing your site and reaching your contact form on their mobile devices, so it’s critical that you design for their needs. The upshot is that you’ll be improving the experience for every user in the process.
By designing for the mobile user, you’ll not only service an ever-growing portion of your visitors, you’ll also reduce friction and improve the experience for desktop users. Contact forms are the interface between your company and the rest of the world.
If you need assistance in creating effective web forms for your website, contact us. We are more than happy to take a look and give you pointers.