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Marketing Automation Tips – Ensure You Have Resources

Marketing Automation Tips – Ensure You Have Resources

Marketing Automation Tips - Ensure You Have Adequate ResourcesThis is an on-going series on tips on how making your marketing automation work more efficiently and effectively. As I get more tips and hints, I will post it in this thread. The tip today is – 



Ensure You Have Resources

Marketing automation, but it’s nature, require a lot of technical skill. A LOT. Fortunately, there are tools available that would assist with many of these issues. To make marketing automation work, you would potentially need the help of your webmaster/Web developer, IT department, Sales operations/CRM admin, and marketing and creative teams to help you with…

  • Tracking codes
  • Email authentication
  • Tracker subdomain creation
  • Custom font permissions, if necessary
  • Prospect lists
  • Unsubs/opt-out lists
  • File upload
  • Form creation
  • Landing page creation
  • CRM integration
  • Sales training
  • Content creation
  • Automation rules
  • Drip program creation
  • Grading and scoring
  • Lead assignment process
  • Custom redirects
  • Site search integration
  • Dynamic content
  • Page action triggers
  • Keyword monitoring
  • Technology connectors such as Google AdWords and GoToMeeting

I know it’s a lot to consider, but those are the basic elements of what needs to be done to implement your marketing automation software. It is much easier if you don’t have a lot of infrastructure set up yet.