Blog Entry

The Most Over-Used Words in Press Releases – Content Marketing

Ever wonder why no one pays much attention to press releases any more? Or why all press releases end up sounding alike and superfluous? Maybe you’ve just read too many press releases. Or that you are correct – most press releases do sound alike. Because most of them use the same trigger keywords!

Those words, and 48 more, made Shift Communications’s infographic of the 50 most overused PR words of 2013. The company sampled 62,768 press releases published on in 2013 to glean the most overused words in press releases last year.

The top 5 most overused words were…

  • New (110,059 times)
  • First (56,724 times)
  • Mobile (28,534 times)
  • Professional (27,859 times)
  • Most (25,774 times)

Learn more about the words that are overrunning press releases by checking out the following infographic:


Most used words in marketing press releases for 2013