Blog Entry

Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle

You need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle in order to nourish and grow an email relationship. That means developing tactics to address the major subscriber moments from beginning to end.

During this 44-minute on-demand webinar, I discuss:

  • The six stages of the subscriber lifecycle from when a visitor or customer signs up for your promotional emails through when you lose them as a subscriber,

  • The pages, emails, and other elements that are a part of each stage of the subscriber lifecycle, and

  • How to improve each lifecycle stage.

By the end of the webinar, you’ll understand how to improve subscriber retention as well as increase subscriber lifetime value by optimizing each stage of the subscriber lifecycle.

Watch the free on-demand webinar below:

We hope you enjoyed “Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle.” Our other on-demand webinars include:

  • The Hierarchy of Subscriber Needs: The 4 Factors that Lead to Email Success

  • The Questions to Ask Instead: Email Marketing ROI

  • Understanding the Mailbox Provider Landscape: The Key Players & Recent Impacts on Deliverability

  • The Questions to Ask Instead: Email Performance Measurement

  • The Questions to Ask Instead: Email Frequency & List Building

  • Understanding Email Deliverability: Key Factors & Key Performance Indicators

  • The Highest Impact Email Marketing Trends of 2020

  • The Future…Delayed: The Forces that Keep Brands from Being Aligned with Consumer Behaviors

  • Poor Email Performance Visibility: You Can’t Fix What You Can’t See


Need help with your list growth and lifecycle messaging? Oracle CX Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including List Growth & Demand Generation Services and Campaign Automation Services teams that can help you build your audience and improve your triggered emails.

Learn more or reach out to us at

For more information about email marketing, please visit Oracle CX Marketing.