Blog Entry

What Is Voice Search and How to Appear in Voice Search Results

In this article

  • What is Voice Search?
  • How does Voice Search work?

What is Voice Search?

Voice search is gradually becoming the way that we search for information. Instead of the physical act of typing each letter of our query we can simply ask it with our voices the same way that we talk to our friends and family to ask a question.

In the past, if we wanted to search for something online, we would open our internet browser, navigate to a search engine, and type in our query. But now, thanks to voice search, it’s easier to find answers to our queries, and we can do this just about anywhere on our mobile devices. All you have to do is speak into your device and let the voice search tool do the work! 

How does Voice Search work?

If you’re wondering how to make your website appear in voice search results, this article is for you.

There are a few different ways that you can optimize your website so that it appears in voice search results.  It’s important to note, however, that the methods for optimizing your website for voice search are different from those used when optimizing for regular web searches. 

The first thing to realize is that voice-optimized websites contain a higher density of keywords than text-only optimized websites. 

This means that the words on your website need to be more descriptive and specific than they would be if they were written as part of a traditional web page.  So instead of writing “the cat sat on the mat”, write “the orange tabby lounged on the red doormat”. This will better help Google understand what content is contained on your site and allow it to be found by users who are searching with their voices rather than their fingers.  Voice-optimized websites also tend to have fewer navigational links and pages than text-optimized websites.  This is because people will often use voice search when they already know what they want—and don’t need any help finding it!

The second thing to understand how voice search works, it helps to first understand what a Google featured snippet is. 

When you make a search query, you’ll see that there are boxes of text that appear on the first page of the search engine results page (SERP) under “People also ask.” When you click on these boxes, Google’s top-ranking answers appear. These answers are pulled in from what Google deems as the most relevant and helpful answers to your query. 

For example, if you search Google for “Best Dog Breeds for Kids” you’ll see that the featured snippet gives you questions and answers related to your query. All you have to do is click the first featured snippet box, and you get a list of the best dog breeds for kids. Now that you know what Google featured snippets are, you can understand that voice search works by pulling in answers from those featured snippets. For voice optimization, you need to try to optimize for the snippet.