Blog Entry

Writing Great Headlines Is Hard Work!

Headlines on blogs, articles, landing pages, emails and other marketing collateral are the first thing that that people read. It encourages people to click on the link to get to your website. It provokes people to read more and engage with you and the article. But writing great headlines is hard work! But thanks to this infographic created by Salesforce, we get to see the importance of the headline and hints on how to write great headlines.

Writing great headlines isn’t easy, but it’s important. It needs to adhere to the SHINE principle

  • Specific
  • Helpful
  • Immediately Interesting
  • Newsworthy
  • Entertaining

Choose Your Words Wisely

  • Include a keyword
  • Use adjectives and power words

Write Specifically for Your Readers

  • Know your audience
  • Answer their questions