DOWCO Inc.

Dowco Incorporated – Interactive Marketing Strategy, Content Management System Development, Ecommerce Development

DOWCO is the leading manufacturer of after-market products. The markets served are: power sports OEM, power sports after market and recreational marine. The company utilizes state-of-the-art technologies and processes in the manufacture of its products.

DOWCO is dedicated to providing its customers with products of uncompromising quality, value and exceptional service. Further, DOWCO continually strives to offer a preferred work environment for all its employees.

For the last year, Evo has been working with DOWCO to rebrand their products and create new online strategies for each of their product brands. We have also designed and implemented many of their product websites built on content management system frameworks with ecommerce back-ends. Each ecommerce is integrated to their internal MRP system, Syteline.

Presently, we are working on several of their online marketing efforts including:

  • Dowco Corporate – Branding, Messaging, Web Design, Web Development, CMS Development
  • Willie & Max – Web Design, Web Development, Custom Application Development, E-Commerce
  • Dowco Power Sports – Branding, Messaging, Web Design, Web Development, Custom Application Development, E-Commerce
  • JPD Custom Designs – Web Design, Web Development, CMS Development
Dowco Corporate - Online Strategy and Execution

Dowco Corporate - Online Strategy and Execution

DOWCO is the leading manufacturer of after-market products. One of their main strengths is in manufacturing high-end, private label products for brand name products. Their present website does not emphasize nor reflect these services. As a result, Evo is in the process of creating a strong corporate message that reflect the values of DOWCO.

Seen here is the proposed design for Dowco corporate. Specifically, we

  • re-started their corporate brand
  • created a new corporate brand message that reflects their OEM services
  • created a new UI design for the website
  • implemented the website using a content management system

 

 

Willie & Max: Branding, Website Design and Implementation

Willie & Max: Branding, Website Design and Implementation

A few years ago, Dowco acquired Willie & Max as a complementary brand to expand their existing line of products. Willie & Max has a strong brand with a loyal following. As a result, our challenge is to maintain Willie & Max brand strengths, and also to integrate the brand within the Dowco umbrella. Beyond the brand challenges, Evo designed and implemented an ecommerce store that is integrated with Dowco's MRP system, Syteline. This integration allows the ease of processing an online order straight into their JIT (just-in-time) system.

 

 

Dowco Power Sports - Branding, Messaging, Ecommerce development, Content Management System developme

Dowco Power Sports - Branding, Messaging, Ecommerce development, Content Management System developme

Dowco Power Sports is the motorcycle industries leading manufacture of motorcycle covers, sport bike luggage, cruiser luggage and accessories for motorcycles. Known for our high quality materials and products that withstands the test of time. Dowco Power Sports continues to launch new products that exceed expectations in the power sports industry.

The challenge is to keep the unique identity of each product brand while keeping them under the Dowco Power Sports umbrella. For this purpose, Evo has decided to use a open-source content management system, DotNetNuke, to allow us to quickly develop design templates for each brand. The Ecommerce implementation is integrated with Dowco's back-end MRP system. All online orders are automatically sent to their fulfillment system.

 

 

JPD Custom - Ecommerce Implementation

JPD Custom - Ecommerce Implementation

Jeff Palhegyi Design (JPD) is the creative force behind the most uniquely stylized Star® Motorcycles accessories and custom bikes. But what most people don’t know is that JPD also refers to a unique partnership formed in 2006 between Jeff Palhegyi and Dowco, Inc of Manitowoc, WI.

Evo created this website with an ecommerce module to craft this unique relationship between a creative company and a high-quality custom manufacturer.

 

 

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355 N. Laflin Street,
Chicago IL 60607
Phone: (312) 733-1100
Fax: (312) 624-4321