Carbon TradeEx: A Marketing Case Study

The Carbon TradeEx America trade show and conference was designed as a “hands on” program for professionals in environmental management positions working on strategic planning and investing, energy efficiency improvements, compliance programs, performance benchmarking and market and finance monitoring. The desired goal for Evolution Point was to generate buzz leading up to the trade show event.

We did this successfully using a combination of

  • Traditional advertising
  • Interactive strategy
  • Social media
  • Search marketing
  • Web application development