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Ruud Lighting has requested us to help them launch a new brand of LED streetlights called LEDway™. Since streetlights are usually viewed as a commodity by cities and municipalities, LEDway would need to be clearly positioned and differentiated from their competitors. Evolution Point has taken on this challenge by doing a competitive analysis of the market, creating a unique brand positioning for the product, and providing strong strategic marketing tactics for the product launch.
One of our first recommendations is to re-brand LEDway as LEDway Streetlights™ to clearly define LEDway’s competitive space. In the following slides, we will show the outcome of our analysis — a two-phase national brand launch.
Introduce Best Light™ Campaign & Case Studies
How to communicate:
What to communicate:
LEDway™ Streetlights are superior LED Streetlights that ‘Make America Shine’ by:
How to communicate:
Introduce Product, Tagline & 4 Brand Pillars
Creative Recommendation:
Introduce Best Light™ Campaign & Case Studies
What to communicate:
Introduce Best Light™ Campaign & Case Studies
Creative Recommendation:
Introduce Best Light™ Campaign & Case Studies
Creative Recommendation:
Various logos and identity system concepts
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Evolution Point is a holistic Chicago marketing agency. We grow our clients’ business by developing effective marketing strategies, web and mobile apps, search marketing, social media marketing and advertising.