LEDway Streetlights

LEDWay Streetlights

Ruud Lighting has requested us to help them launch a new brand of LED streetlights called LEDway™. Since streetlights are usually viewed as a commodity by cities and municipalities, LEDway would need to be clearly positioned and differentiated from their competitors. Evolution Point has taken on this challenge by doing a competitive analysis of the market, creating a unique brand positioning for the product, and providing strong strategic marketing tactics for the product launch.

One of our first recommendations is to re-brand LEDway as LEDway Streetlights™ to clearly define LEDway’s competitive space. In the following slides, we will show the outcome of our analysis — a two-phase national brand launch.