Willie & Max


Willie & Max – CMS Website Development and Online Ecommerce Store

For over 28 years Willie and Max have been designing and producing the highest quality, most affordable motorcycle luggage available to the rider. Their entire line is made with our high-tech synthetic material which resembles the look, feel and strength of leather. This high-tech material is flame retardant and also contains ultra violet light and anti-microbial inhibitors. It will not fade, peel, crack or stain and repels water. In addition, the material will not mold or mildew.

Evolution Point made the brand stronger by developing an ecommerce web site that carried the strength of the brand across all categories. Extensive planning is involved in developing the ecommerce strategy.  As part of the project, we delivered

  • Several design options
  • Content management system
  • Ecommerce implementation
  • A selector process for a bagger touring upgrade kit
  • A selector process for customizing seats