Willie & Max

Willie & Max – CMS Website Development and Online Ecommerce Store

For over 28 years Willie and Max have been designing and producing the highest quality, most affordable motorcycle luggage available to the rider. Their entire line is made with our high-tech synthetic material which resembles the look, feel and strength of leather. This high-tech material is flame retardant and also contains ultra violet light and anti-microbial inhibitors. It will not fade, peel, crack or stain and repels water. In addition, the material will not mold or mildew.

Evolution Point made the brand stronger by developing an ecommerce web site that carried the strength of the brand across all categories. Extensive planning is involved in developing the ecommerce strategy.  As part of the project, we delivered

  • Several design options
  • Content management system
  • Ecommerce implementation
  • A selector process for a bagger touring upgrade kit
  • A selector process for customizing seats
Website Design

Website Design

Willie & Max has a strong brand with a loyal following. Evo strives to strengthen the brand without diluting the message of the overall brand. We do this by creating an rotating flash image in the front to hammer home the Willie & Max message. The product grid at the bottom gives users quick access to the different product categories in the ecommerce store.

 

 

CMS and Ecommerce

CMS and Ecommerce

The ecommerce design layout shows the selling point of each product. The layout also provides quick access to different categories by using the menu on the left.

Ecommerce Layout

Ecommerce Layout

Demonstrating the lightbox functionality to show details of the product material.

Ecommerce Layout

Ecommerce Layout

Demonstrating the lightbox functionality to show details of the product material.

Custom Programming for Touring Kit Selector

Custom Programming for Touring Kit Selector

Evo designed and custom developed a touring kit selector to allow users ot customize their touring kit.

Custom Programming for Customized Seats

Custom Programming for Customized Seats

Evo designed and custom developed an application to allow users to purchase and customize the seat for their motorcycle.

Alternate Website Design

Alternate Website Design

Evo provided an alternative website design which reflects the high-end brand of Willie & Max. This design was pre-empted by the one being used today.

Alternate Website Design

Alternate Website Design

Evo provided an alternative website design which reflects the high-end brand of Willie & Max. This design was preempted by the one being used today.

Alternate Ecommerce Website Design

Alternate Ecommerce Website Design

Evo provided an alternative website design which reflects the high-end brand of Willie & Max. This design was preempted by the one being used today.

Alternate Corporate Website Design

Alternate Corporate Website Design

Evo provided an alternative website design which reflects the high-end brand of Willie & Max. This design was preempted by the one being used today.

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CONTACT

355 N. Laflin Street,
Chicago IL 60607
Phone: (312) 733-1100
Fax: (312) 624-4321