5 important metrics to evaluate website ROI
You have spent money and time to develop this wonderful website, spent money on this thing called search engine optimization and optimized it to no end. So what are the metrics that you should be looking at as ROI for your marketing dollars? Here are five online marketing metrics you should be looking at every […]
How to maintain your search ranking
Once of our clients asked us last week why his SERP (search ranking) report is showing remarkably different results than when he is doing a manual search. This is a reflection that as Google continues to personalize search results, the data you normally see in ranking reports only indicate what rankings would look like in […]
7 tips for integrating social media, mobile applications and local marketing
Social media, mobile usage and local marketing are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile should have an overarching marketing strategy. People are not just social or local or mobile, they’re all three, so your efforts must be integrated accordingly. According to Google, 40% of […]