Next, you spend effort and time trying to express your branding and products / services in avenues so that your audience can look you up. The hope is that they will contact you when they are interested.
Later, you quickly realize that just because your materials and website is available, it makes little impact when no one is looking at it. So you spend much effort into trying to get your audience to find you, and encourage them to engage with you in some way.
You finally get people coming to your website, looking at your products and services. But you don’t know who they are. Less than 3% of your website visitors send you their information. As a result, you can’t follow up with them. Your engagement with them is passive, you are waiting for something to happen.
Wouldn’t it be great if you can identify who these anonymous people are and actively follow up with them?
That’s what inbound marketing conversion strives to do:
Contact us. We will give you an online presentation and demonstration on how we can help you use effective marketing services to increase leads, sales and revenue.
Tags: Inbound Marketing, Inbound Conversion, Lead Scoring, Marketing Automation, Big Data