Logos and identity systems serve as a visual representation of the company and it’s core values. They provide a great way to make your company recognizable. The logos can be shapes of objects or just the words of the company. It is important to find a logo that is simple and easier to recognize. What can be more simply than just the name of the company. It is easily recognizable since the logo is the name of the company. Some companies do a mixture of the two and can be just as effective.
Take a look some of our logo designs and see how we represent our clients accurately and creatively.
Carbon TradeEx (service re-branding)
Koelnmesse has requested us to recreate a new brand for the Carbon Forum America trade show. The new trade show event is now called Carbon TradeEx. The new brand needs to be able to extend to the sister trade shows in Asia and Europe. We proposed 3 concepts of which the last set was finally chosen as the logo of choice.
goroo(new online service launch)
As part of a new online service launch, Evo researched and recommended the name goroo.com for the new multimodal trip-planner system developed by the RTA (Regional Transportation Authority of Illinois). Shown here are some of the original logo and identity system concepts for goroo.
The name "goroo" is the outcome of a brainstorm based on several key factors
- goroo - a truncation of "Go Kangaroo", reflects the attributes of the multi-modal trip planner. Kangaroo hops from place to place, is fast and is family-friendly.
- The name goroo is sounds like "guru", an expert.
- The name goroo is simple and memorable.
- The URL is also available for purchase.
Kirix Strata (product launch)
Kirix is launching a new software called Strata. We created several logo concepts for the product of which one is finally chosen.
The key words driving all the logos are: Powerful, Flexible, Simple, with an emphasis also on a “cool” user experience. .This direction draws from the meaning of strata - layers; here, layers of information, but also the literal layers of table cells in the program.The symbol that represents layers of stylized “cells” that also form an “s” shape. The gradations in color imply movement, flexibility.The type is simple, bold, and powerful while being friendly and approachable. It coexists perfectly with the more stylized Kirix logo.Colors will be explored further, as well as experimentation with variations. Once variations are explored, we will present ourrecommendations to help you make your choice
Family Matters Chicago
Family Matters is a family-centered organization in the North of Howard neighborhood that seeks to be a catalyst for change - building and strengthening the community through programs that support personal growth and leadership. We had the opportunity to revamp their branding, logo and identity system. The new identity is now applied to their business cards, letterheads, envelopes, and brochures. This refresh allow us to inject a renewed excitement in the organization and provide the organization a brand new look.
As part of the redesign, Evo have also design and implemented their website. The website is now developed on a content management system (CMS) which will allow the organization to update their website continually througout the year. We also provide onsite training on how to use the content management system as part of the project.