Email Marketing Tip – Ensure That Your List Is Clean

Whether you like it or not, email marketing has the highest return on investment of any marketing medium. Therefore it is not a tool that is going away any time soon. What are some of the tips that can ensure success in your email marketing? Today’s tip – 

Make Sure Your List Is Clean

This seems rather obvious. If the list of emails that you send to is not clean, you will get a lot of bounces and non-response. 

Start with best practices. It’s important to create a list based on people who have already expressed an interest in hearing about your product or service. When you have consent or the proper permission to send an email to someone, success rates and deliverability go way up. You want the sender to recognize you when you send them an email. You also might consider segmenting your list so you can be more accurate when personalizing your content to a more specialized audience.

More tips coming your way. If you need assistance with your email marketing, contact us. We are more than happy to take a look and give you pointers.