Email Marketing Tip – Keep Your Email ListS Current Continually
Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon. So how do we ensure high success rates from your email marketing efforts? Here is today’s tip –
Keeping Your Email Lists Current
The age of your list also matters. People’s interests change and their addresses change. Send a campaign at least every three months to make sure your list is still good. Lists that are over a year old put you at risk of getting blacklisted or blocked; once that happens, it is very hard to get your emails delivered. If you are concerned that you might already be blacklisted, see the current list of sites; use them to search your domain and IP address to ensure you’re in the clear.
Current Web Service that Check for Blacklists:
- Spamhaus
- Barracuda
- URIBL
- UCEProtect
- MAPS – Trendmicro
- Spamcop
- SpamEatingMonkey
- Spamcannibal
- SORBS
- Lashback