Many of our clients use tradeshows as their primary means of outreach. We recognize this importance and have treat every tradeshow as a marketing event that stands on its own. The result is a much more effective and efficient use of tradeshows as a means of communication.
Based on our experience various tradeshows we have attended, managed and participated in, here are some ways to draw tradeshow attendees to your tradeshow booth and engage with them. Some of these tips may seem like common sense, but it is amazing how many exhibitors completely disregarded them.
So, here is Tip #3 –
Make sure your presenters know your product
It is not uncommon to hire temporary staff to man your tradeshow booth. In many instances, especially at consumer tradeshows, companies may hire “booth babes” to tout their latest products with added eye candy. Regardless of how great your eye candy looks, they still need to know your product and speak with some knowledge. Make sure that these people are trained well enough to demonstrate the product and respond to basic questions. And, in the event that they don’t know the answer, know how to graciously re-direct people to the appropriate resources.
In summary, 8 tips to make your trade show event marketing more effective.