Blog Entry

Tradeshow Marketing Event Tip #6 – Be In It For The Long Haul

Many of our clients use tradeshows as their primary means of outreach. We recognize this importance and have treated every tradeshow as a marketing event that stands on its own. The result is a much more effective and efficient use of tradeshows as a means of communication.

Based on our experience various tradeshows we have attended, managed and participated in, here are some ways to draw tradeshow attendees to your tradeshow booth and engage with them. Some of these tips may seem like common sense, but it is amazing how many exhibitors completely disregarded them.

In this blog, we will discuss – 

Be in it for the long haul

In a tradeshow event, most companies focus on the time between when the event starts, and when the event ends. If you treat the tradeshow as a marketing event, you need to think about what happens before the tradeshow to drive foot traffic to your booth, and also what happens after the trade show to continue the conversation with all your leads. Intrigue your potential clients enough, dazzle them enough, make them feel important enough, so that even if they don’t buy your product at the show, they will be more likely to buy them once they get back to the office. 

In summary, 8 tips to make your trade show event marketing more effective.
Tip 1 – First impressions are critical
Tip 2 – Have the product available for purchase
Tip 3 – Make sure your presenters know your product 
Tip 4 – Put some effort into your booth 
Tip 5 – Don’t exude misery
Tip 6 – Be in it for the long haul
2 more tips coming up