LEDway Streetlights

LEDWay Streetlights

Ruud Lighting has requested us to help them launch a new brand of LED streetlights called LEDway™. Since streetlights are viewed as a commodity, LEDway™ would like to be clearly positioned and differentiated from their competitors.

Evolution Point has taken on this challenge by doing a competitive analysis of the market, create brand positioning for the product, and provided strong strategic marketing tactics recommendations for the product launch.

One of our first recommendations is to re-brand LEDway™ as LEDway Streetlights™ to clearly define LEDway™’s competitive space. In the following slides, we will show the outcome of our analysis — our recommended two-phase national brand launch.