Strategies to convince clients to utilize social media
Convincing companies and clients to invest in social media can be difficult. Most companies are more comfortable with tried and true marketing methods of the past, and they can be reluctant to try the newest promotional techniques made possible by advances in technology, such as social media. However, there are many benefits in using social […]
6 mobile marketing best practices that you should already know
Marketers talk about mobile marketing a lot. Far more than they really should. Part of it the reason is that mobile marketing has become the new marketing frontier where the acceptable rules are few and the implementation, at best, is sketchy. Yet, this does not diminish the value that mobile marketing provides as part of […]
7 tips for integrating social media, mobile applications and local marketing
Social media, mobile usage and local marketing are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile should have an overarching marketing strategy. People are not just social or local or mobile, they’re all three, so your efforts must be integrated accordingly. According to Google, 40% of […]