What is experiential marketing? Experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. It takes into account the fact that people rely most on honest appraisals of products and services by their peers to make their purchasing decisions. This can be done by a combination of video, audio, photos, or text.
Take a look at some examples of how we utilize experiential marketing to promote our clients’ products and services, as well as promote their brands.Examples here includes:
- CCH Wallstreet – CD ROM Product Demonstration
- Winthrop Club – Interactive Kiosk Development
- BetaLED – Interactive Kiosk Development
- Carbon TradeEx – Mobile App Development
Tags: Trade Show Graphics Design, Touch Screen Programming, Interactive Kiosk Programming, CD-ROM Development
CCH Wallstreet (CD ROM Product Demo)
CCH Wall Street was launching a new service offering and asked Evo to create a CD-ROM based demo of their online application. Evo created this demo that encourages users to pop the CD into their PCs and view the demo of the new service with explanation, animation and audio voice-overs. We also designed the CD mailer and sleeves that is part of the direct mail and experiential marketing effort.
Product Launch includes CD-ROM of a Product Demo, Direct Mail for an Event Invitation, Email Marketing
Winthrop Club (Interactive Kiosk Development)
Evo created a touch screen kiosk and outdoor multimedia display for the sales office of Winthrop Club, a high-end, LEED compliant, environmentally-friendly residential home construction. The touch-screen allows users to discover the advantages of living in Winthrop Club and also highlights the unique features of the building.
Also as part of this sales effort, we developed a 3 minute media loop that hangs in the window as an outdoor display to encourage sales opportunities to people walking by the office. The media loop uses a combination of text, audio and video to convey a compelling message to its target audience.
Product Launch includes Multimedia Displays with Videos, Touch-Screen Kiosks
BetaLED @Lightfair International (Interactive Kiosk Development)
Evo developed several touchscreen kiosk for BetaLED as part of their trade show exhibit. The kiosk is used to educate the audience about the benefits and pitfalls of LED lighting, and presenting BetaLED The EDGE™ as the only viable choice.
The experiential marketing tool utilizes a combination of text, videos, audio and 360 views to present information in a compelling and engaging manner.
Product Launch includes Trade Show Booth Design, Touch-Screen Kiosk, Multimedia Displays
Carbon TradeEx (Mobile App Development)
We assisted Koelnmesse in organizing the Carbon TradeEx America trade show since its inception in 2008. As in all trade shows, there was a huge amount of vital information that we wanted to share with all the attendees. The event was envisioned and designed to deliver the insight, innovations, networking and marketing opportunities necessary to make the most of the lucrative U.S. Carbon Market. We wanted to enable all attendees to customize their experience so that they would walk away with the tools and direction they needed the most. But we wanted to deliver that level of service in a way that would reflect the industry’s priorities. We wanted to reduce our carbon footprint and produce less waste…
So we dramatically cut back on the printed pages of our show directory, and put the information online. This also enables us to keep the information more current and be good environmental stewards.We did this by creating a mobile website specifically for Blackberries and iPhones, even though it is possible to view the mobile website on other mobile devices as well.