SMMART

SMMART - Our Thinking and Philosophy

We believe in being SMMART.

STRATEGY

Don't leave home without one.

MESSAGE - the 4 Cs

Be Clever, Concise, Clear & Consistent
across all channels.

MEDIUM

Engage your customers fully with different mediums.

ALTERNATIVES

Seek multiple impressions to entrench your brand.

RESULTS

Set a baseline. Measure. Tweak.

TARGET

Know your audience - who they are, what they eat for breakfast, where they shop.