Google just flipped the table on how people search (again) —especially your customers. In late June, they started testing something called AI Mode, and no, it’s not a sci-fi movie setting (HAL from 2001, anyone?). It’s real, it’s live, and it could quietly change how buyers find (or don’t find) your business.
Here’s the TLDR: instead of showing a normal list of links, Google’s AI now spits out a tidy little answer box just before the regular search results links—like a summary Frankenstein’d together from various websites. It looks helpful. But guess what’s missing? The links to your site. The customer sees the answer, gets what they need, and never clicks through.
Now toss in another curveball: Search Live. It lets someone just talk into their phone and ask stuff like, “Where can I get precision stainless components near me?” And boom, AI serves up a real-time, conversational answer. It’s fast. It’s slick. It’s great for engineers on the floor or buyers on the go… but once again, if your site isn’t structured for this, it’s invisible.
This isn’t the end of search as we know it. But it is one of those pivotal tech shifts where the rulebook changes mid-game. Old-school SEO? Still matters. But now we also need to speak AI. That means rewriting some of your content to answer real questions clearly, adding schema (so machines can read it), and tightening up authority signals so you don’t get skipped over.
Long story short: Google just moved the goalposts. We’re already on it. We have been very intentional at adjusting our client’s copy and webpages to allow for better assimilation of their content for search. Want us to do something similar for you? Drop us a note!
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