In late July, YouTube began testing a new ad experience that groups multiple unskippable ads back-to-back before videos. The goal is to give viewers longer stretches of uninterrupted content — but in reality, it may increase frustration and cause more people to abandon videos before they even start.
For B2B industrial companies, this creates two challenges. If you’re running video ads, your message might now be delivered in a cluttered ad break, making it harder to stand out. On the flip side, if you’re publishing thought leadership, product demos, or facility walk-throughs on your brand’s YouTube channel, your audience may be forced to sit through more ads — hurting watch time and engagement.
The good news? Businesses can control whether ads appear on their videos. If your company’s YouTube channel is monetized, you can simply turn off monetization for specific videos — this removes YouTube’s ability to run pre-roll or mid-roll ads on that content. It’s a smart move for critical sales or educational videos where a clean, interruption-free experience matters more than passive ad revenue. Another option is to host important videos off-platform, such as embedding them on your website.