Email Marketing Tip – Track Your Performance Over Time

Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon. So how do we ensure high success rates from your email marketing efforts? Here is today’s tip – 

Track The Performance Of Your Email Campaign Over Time

There are times when our clients treat email campaigns like trade advertisement. They have a tried and true advertisement that they like, and they send it into for publication for every issue without revisions. Email campaigns, however, are a totally different beast because it is more dynamic. We also have better analytics for email campaigns than for traditional advertising campaigns. So it is important to track the performance of your campaigns over time. Gaining a window into your campaign’s open rates and click-through rates will help with tracking growth and success over time. This data helps you to get insights into what content and subject lines are successful and how to improve your approach.

More tips coming your way. If you need assistance with your email marketing, contact us. We are more than happy to take a look and give you pointers.