Marketing Automation Tips – Validate Your Email Addresses

This is an on-going series on tips on how making your marketing automation work more efficiently and effectively. As I get more tips and hints, I will post it in this thread. Today’s tip is – 

Validate and Verify Your Email Addresses

Even then, before you upload your contacts, make sure you run them through an email appending/verification service. That way, you can weed out the wrong/gone emails before you ever upload your contacts into your marketing automation software. Doing so means you will be able to lower your bounce rate when you run your first email campaign, which is important.

If your database has a higher than 10% bounce rate (not unlikely if you’ve never gone in and cleaned up the records), you risk email deliverability issues in the future. For example, legitimate email addresses could begin to bounce. Your email sending reputation for your email domain will decrease and possibly lead to blacklisting of the IP used to send the email—so clean up your database and verify your remaining emails before importing!