Marketing Video Creation
With the advent of social media, online videos has become a legitimate and effective way for businesses to allow user engagement with your brand. The cost of video production has dropped tremendous and the returns on investment on videos (especially videos which goes viral) is high if done correctly. For businesses, videos can be utilized in many ways including for product demonstrations, how-to instructions, marketing and advertising.
Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.
Take a look at our examples on how we created online marketing online videos for our clients.
ATARO Promotional Video for Waldmann Lighting
Waldmann Lighting, a multinational German company, requires promotional videos for their latest product – ATARO. To maintain brand consistence, we utilized existing video and image assets to create this video, including developing the overall concept, creating the video storyboard, writing the voice-over scripts, recording the voice-overs, editing the video and media assets, and putting everything together to form an effective and cost-efficient promotional video for ATARO.
Lifestyle Options Promotional Video for Person-Centered Care
Lifestyle Options requested Evolution Point to create a series of educational videos to help promote their services for home health care. In this video, the topic is on one of their key philosophy of the company – Person-Centered Care. We developed the overall concept, created the video storyboard, wrote the script for the voice-overs, recorded the voice-overs, and put the video together using a series of slides and royalty-free images to create an effective educational video to explain why person-centered care is so important to caregiving for the elderly. This philosophy clearly differentiates them from other competitors.
Lifestyle Options Education Video for Dealing with Personal Stress
Lifestyle Options requested Evolution Point to create a series of educational videos to help promote their services for home health care. In this video, the topic is on handling personal stress when providing caregiving services to the elderly / seniors. We developed the overall concept, created the video storyboard, wrote the script for the voice-overs, recorded the voice-overs, and put the video together using a series of slides and royalty-free images to create an effective educational video for caregivers.
Sems & Specials Trade Show Video (No Audio)
Like most manufacturing companies, Sems & Specials main outreach effort to potential customers is through a series of annual trade shows. Unfortunately, trade shows then to be crowded, saturated, and overwhelming. How does a smaller company cut through all clutter and noise to get their main message across?
Evolution Point created a short video (without audio) to be left on the LED monitor at the booth. This video is looped continually to provide a short and succinct summary of the company and their services. We created the presentation to be short, to the point and attention-grabbing to attract people’s attention as they walk past the trade show booth. The main goal is to provide enough information to draw foot-traffic to the booth for further discussion.