Think of your website like a high-end book library. A few years ago, customers were okay with a bit of browsing (waiting for a page to load). Now, people expect the front doors to open instantly, and the retrieval process to be absolutely seamless. Google’s biggest focus right now is making sure your customers have the quickest, smoothest experience possible. This month, we’re concentrating on something called “Interaction to Next Paint” (INP). This isn’t just about how fast the page loads; it’s about how fast the page responds when a customer clicks a button, taps an image, or fills out a form. If a customer clicks something and the website delays even for a moment, that slight hesitation makes the customer less likely to stay, read, or come back. Our work here is like optimizing the staff and inventory system of your library—we are ensuring that every click gives an instant, satisfying result, which Google rewards with higher visibility.
For our clients – do this by making sure all the pages are do load quickly by putting in a caching system, reducing the size of the images, and making sure every blog entry has a summary so that popular pages always appear first if possible. It is a manual process that requires us to look at each month’s traffic, find the most popular pages, and making sure those pages are readily available when requested.