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Curated News and Articles

Check out our curated articles on digital marketing, website development, app development, search marketing, search engine optimization (SEO) and other related topics of interest.

What is B2B Search Marketing?

January 18, 2023

What is B2B Search Marketing?
First, let’s get clear on exactly what B2B Search Marketing is. B2B Search Engine Marketing (SEM) is the process and science of attracting motivated customers to your business by increasing its website’s visibility in major search engine results (i.e., Google, Bing, and Yahoo). Research indicates that 72% of all b2b buyers begin their research at a search engine, which shows how important this is to your business.

Move on from these nine fundamental content marketing myths

January 17, 2023

30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with

Three must-have GA4 SEO reports you can build in under 30 minutes

January 12, 2023

30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting

Visual Branding in Email Marketing: 7 Elements to Optimize

January 11, 2023

Strong visual branding in your emails gives your subscribers confidence to engage and eases the transition from email to landing page. Let’s look at seven

How we’re using ChatGPT

January 11, 2023

Welcome back everyone! Happy New Year to you all. AI is the topic on everyone’s lips at the moment, and I think it’s going to

How Can I Build My Brand?

January 10, 2023

Building a brand is an important step for any business, as it helps establish a unique identity and sets you apart from your competitors. Here

Email Marketing Font Stacks: Defining Your Font-Family

January 7, 2023

Picking fonts for the HTML text in your marketing emails isn’t like picking fonts for a direct mail piece. Inboxes limit your font options. Here’s

Is your SEO performance a dumpster fire? Here’s how to salvage it

January 5, 2023

30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your

How to harness RankBrain for ecommerce websites

January 3, 2023

30-second summary: Let’s make this clear, RankBrain is not a Google algorithm, it is a component of Google’s Hummingbird algorithm RankBrain is a powerful AI-based

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Evolve To The Next Level!

Evolution Point is a holistic Chicago marketing agency. We grow our clients’ business by developing effective marketing strategies, web and mobile apps, search marketing, social media marketing and advertising.