Check out our curated articles on digital marketing, website development, app development, search marketing, search engine optimization (SEO) and other related topics of interest.
How to Create a Winning B2B Search Marketing Strategy
Many companies make the mistake of jumping into Search Marketing without a coherent plan. This is always a mistake, as search engines’ algorithms are shifty and don’t suffer fools. The key is to begin with a strong base that will provide you with the best path to success. Here are five blocks to build a winning foundation for a high-converting strategy.
What Are the Benefits of Search Marketing?
Showing up at the top of search, either organically or through paid ads, has significant advantages for B2B:
Who Should Do Search Marketing, and Why?
If you’re doing business on the internet, you need to be doing Search Marketing. Full stop. To not do so would be to turn your back on the millions of potential customers searching the internet every day for solutions to the problems they have – solutions that your business can provide. Wouldn’t you like your company to appear in the search results so that they can find the solution they’re looking for? This is why Search Marketing is essential for all businesses looking to grow.
What is B2B Search Marketing?
First, let’s get clear on exactly what B2B Search Marketing is. B2B Search Engine Marketing (SEM) is the process and science of attracting motivated customers to your business by increasing its website’s visibility in major search engine results (i.e., Google, Bing, and Yahoo). Research indicates that 72% of all b2b buyers begin their research at a search engine, which shows how important this is to your business.
Clientele article written for Waldmann Lighting – How to Pick the Best Floor Task Light
Clientele article written for AFC International – What You Need To Know About Photo Ionization PID Gas Detectors
Clientele article written for Waldmann Lighting – Floor Task Lights
Downlights are a great fuss-free, space-saving option. These inconspicuous LED lights are perfect for delivering full-room lighting to any space, task lighting over work areas,
What are Downlights? Downlights are types of lights that are installed into the ceiling and will shine light narrowly downwards. As the downlight is recessed
Evolve To The Next Level!
Evolution Point is a holistic Chicago marketing agency. We grow our clients’ business by developing effective marketing strategies, web and mobile apps, search marketing, social media marketing and advertising.