Check out our curated articles on digital marketing, website development, app development, search marketing, search engine optimization (SEO) and other related topics of interest.
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer
The best way to improve your campaign performance is by understanding what your audience actually needs and wants. But getting responses from your customers can
I’ve been spending a fair bit of time this week building dashboards for our eCommerce clients. They are so much more effective than having to
Download the report here. Last year, consumers around the globe turned to digital in unexpected ways and at unprecedented numbers. Customer experience expectations have reached
30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build
The Oracle Marketing team is excited to announce that we have been recognized as a Customers’ Choice in the 2021 Gartner Peer Insights ‘Voice of
Can email marketers balance personalization and segmentation? It’s an intriguing question for those looking to drive conversions with content that’s timely, engaging, relevant, and tailored
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the
30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in
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