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Gamification lets you reward customers for taking an action or exhibiting a behavior. Rewards build customer loyalty and put your brand at the center of
A loyalty program is a micro-economy with its own currency, market dynamics, and liabilities. Here are the key financial terms and definitions for accounting.
In the new digital buying journey, marketers need more content, better alignment with sales, updated KPIs, and integrated marketing automation and CRM solutions.
Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those
With Black leaders making up only 3.2% of leadership roles in the U.S., we talked with two Black women in the adtech space to discuss