Carbon Forum America


Carbon Forum America – Marketing Strategy and Development

Koelnmesse is a multinational organizer of tradeshows based in Cologne, Germany. In 2007, Koelnmesse approached Evo to assist them with the launch of their first tradeshow organized in the U.S. – Carbon Forum America. The show was held in San Francisco, Moscone Center.

Carbon Forum America (CFA) is the first industry trade show and conference in the U.S. for the emerging CO2 trading market. CFA is a sister event of CARBON EXPO in Cologne, Germany and CARBON FORUM Asia in Singapore and is jointly organized by Koelnmesse Inc. and the International Emissions Trading Association (IETA).

As part of this new service launch, Evo evolved an overall strategic plan for the tradeshow event that makes CFA unique to the U.S. while keeping it consistent with the branding and core messaging of the rest of the international tradeshows. With this plan, Evo designed and executed marketing and communications materials including the CFA website, email blasts to different target audiences, direct mail, and a show book for the tradeshow.

The results of the tradeshow were phenomenal. CFA attracted more than the planned number of exhibitors and nearly doubled the number of expected attendees. Media coverage and response to the show were very favorable.