Custom Plastics

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Custom Plastics – Marketing Strategy and Development

The Marketing Director of Custom Plastics, Inc. described our challenge best: “We provide contract-based custom extrusion and injection services. Most of the companies in this industry compete on being the lowest cost producer. How can we make a higher profit margin without pricing ourselves out of the market?”

With this challenge, Evo set out to distinguish and differentiate Custom Plastics from their competitors. We have taken great pains to understand their business and their customers. As a result of this discovery, we found that Custom Plastics does more than just custom plastics extrusion and injection molding. We decided to position Custom Plastics as a solutions provider to all their customer’s extrusion oand injection molding needs.[/vc_column_text]

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