Kramer Lighting


Kramer Lighting – Marketing Collateral Development

Kramer Lighting, co-branded with Beta Lighting, launched their new product lines using a new lighting technology based on LEDs. Kramer Lighting is focused on interior light fixtures, while Beta Lighting is focused on exterior light fixtures. They wanted to be co-branded together to provide a total solution to their clients.

Kramer Lighting at the Lightfair International

The launch coincided with the national lighting show, Lightfair International, held in Las Vegas. As part of this launch, they sent invitations to their clients, sales force and the press to attend their launch event.

Kramer Lighting Branded Message: “Uncompromising Brilliance”

Evolution Point created a co-branded message – “Uncompromising Brilliance” – to tie both brands together. As part of the event, Evolution Point created several traditional direct mail, interactive direct mail, sales/media kits, several interactive kiosks to promote the event.

We are happy to announce that KramerLED/BetaLED won the best booth award at the International Lightfair.