Tradeshow Marketing Event Tip #1 – First Impressions are Critical
Many of our clients use tradeshows as their primary means of outreach. We recognize this importance and have treat every tradeshow as a marketing event that stands on its own. The result is a much more effective and efficient use of tradeshows as a means of communication. Based on our experience various trade show events […]
BACK TO BASICS – Integrating direct mail marketing with online marketing
It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business’s marketing plan, but that just isn’t the case. Could you make it work? Sure. But since the response rate for email marketing has been decreasing due to its pervasiveness, it has become imperative for […]
How to grow your social media presence – tip #5
Social media. It’s on every marketer’s mind, but no one really knows who to make it succeed cost-effectively. For many, it seems like an endless effort with nebulous results. Businesses often fail in their social media efforts because there is no structure or commitment. There are no immediate results , or the goal ends up […]