May 8, 2012

Backlinking Tips

Part of a strong search engine optimization (SEO) program depends on backlinks – links to your website from external sources. Backlinks are links directed back towards your website. Also known as Inbound links (IBL’s), the number of backlinks is an indicator of the popularity of your website. Backlinks are important for SEO because some...
March 27, 2012

Managing your brand and brand marketing in a crisis

We don’t do a lot of crisis management for our clients at Evolution Point. In our 14+ year history, we have to assist only one of clients with crisis management. When something goes wrong in the company (and it always will eventually), how does a company retain brand loyalty? Think about BP and the...