YouTube and the Unskippable Ads
In late July, YouTube began testing a new ad experience that groups multiple unskippable ads back-to-back before videos. The goal is to give viewers longer stretches of uninterrupted content — but in reality, it may increase frustration and cause more people to abandon videos before they even start. For B2B industrial companies, this creates two […]
AI Mode Is Here—and Your Website Might Not Be
Google just flipped the table on how people search (again) —especially your customers. In late June, they started testing something called AI Mode, and no, it’s not a sci-fi movie setting (HAL from 2001, anyone?). It’s real, it’s live, and it could quietly change how buyers find (or don’t find) your business. Here’s the TLDR: […]
Google AI Is Changing the Rules. Here’s What That Means for Marketers.
Let’s be honest—Google has been quietly rewriting the playbook on how we find and interact with information. And now? It’s not so quiet anymore. AI is officially center stage. Search isn’t just about keywords and rankings now—it’s about context, behavior, nuance, and, yes, machines that summarize your content before anyone even clicks on it. If […]