7 tips for integrating social media, mobile applications and local marketing

Social media, mobile usage and local marketing are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile should have an overarching marketing strategy. People are not just social or local or mobile, they’re all three, so your efforts must be integrated accordingly. According to Google, 40% of […]

Backlinking Tips

Part of a strong search engine optimization (SEO) program depends on backlinks – links to your website from external sources. Backlinks are links directed back towards your website. Also known as Inbound links (IBL’s), the number of backlinks is an indicator of the popularity of your website. Backlinks are important for SEO because some search […]