What is B2B Search Marketing?
What is B2B Search Marketing?
First, let’s get clear on exactly what B2B Search Marketing is. B2B Search Engine Marketing (SEM) is the process and science of attracting motivated customers to your business by increasing its website’s visibility in major search engine results (i.e., Google, Bing, and Yahoo). Research indicates that 72% of all b2b buyers begin their research at a search engine, which shows how important this is to your business.
Boost Your Business with Search Marketing in Chicago
Search marketing in Chicago is a digital marketing strategy aimed at increasing a business’s visibility in search engine results pages (SERPs) through paid advertising and search engine optimization (SEO). In Chicago’s competitive business landscape, search marketing is essential for companies to differentiate themselves and reach their target audience. With millions of daily search engine users […]
How to drive B2B conversions from your organic traffic
Main Points: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all […]