Maximizing Social Media: Agency in Chicago
Chicago’s social media landscape reflects the city’s diverse population of over 2.7 million residents. The city’s unique blend of cultures, interests, and communities is evident in its online presence, spanning from the downtown area to outlying neighborhoods. A strong sense of community characterizes Chicago’s social media environment. Residents often use digital platforms to connect with […]
Social Media Platform Usage by Generation
There’s a new graphic out by Webpage FX that looks at the key usage stats for all the major social media platforms, separated by generation. There are more than 2.3 billion active social media users in the world so the opportunities to market to these users in terms of user data, demographics and insights is huge […]
4 Successful Social Media Campaigns: How to make a social media campaign go viral
4 Successful Social Media Campaigns: How to make a social media campaign go viral In a previous blog post we looked at Jonah Berger’s book, Contagious, which offers insight on how to make a social media campaign go viral. Through his research he revealed that there are six characteristics that successful social media campaigns […]