Maximizing Social Media: Agency in Chicago

Chicago’s social media landscape reflects the city’s diverse population of over 2.7 million residents. The city’s unique blend of cultures, interests, and communities is evident in its online presence, spanning from the downtown area to outlying neighborhoods. A strong sense of community characterizes Chicago’s social media environment. Residents often use digital platforms to connect with […]

4 Successful Social Media Campaigns: How to make a social media campaign go viral

4 Successful Social Media Campaigns: How to make a social media campaign go viral   In a previous blog post we looked at Jonah Berger’s book, Contagious, which offers insight on how to make a social media campaign go viral. Through his research he revealed that there are six characteristics that successful social media campaigns […]

Suggestions for Converting Social Media to Sales – Act Now!

Similar to other marketing efforts, we like to convert the social media efforts into tangible sales. Here are some suggestions to include with your social media campaign which may bring in better sales conversion  #2: Encourage your audience to ACT NOW!  Due to the real-time information of most social media platforms, you have a very […]