Strategies to convince clients to utilize social media

Convincing companies and clients to invest in social media can be difficult. Most companies are more comfortable with tried and true marketing methods of the past, and they can be reluctant to try the newest promotional techniques made possible by advances in technology, such as social media. However, there are many benefits in using social […]

7 tips for integrating social media, mobile applications and local marketing

Social media, mobile usage and local marketing are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile should have an overarching marketing strategy. People are not just social or local or mobile, they’re all three, so your efforts must be integrated accordingly. According to Google, 40% of […]

Google+ Share button and Google AdWords for Video

There is a couple of interesting things happening in the social media world this week. First Google introduces the Google+ Share button, and Google also introduces Google AdWords for Video.  Google + Share The new button enables website operators to more easily encourage visitors to spread content among connections on Google’s social network. It’s the […]