These 14 email marketing technologies and tactics are considered by our consultants to be Proven Essentials–that is, high adoption-high impact trends that every brand must master.
Loyalty programs have become an essential marketing strategy for businesses in recent years. Not only do they incentivize customers to return and make repeat purchases, but they also provide valuable data and insights for businesses to optimize their marketing efforts. In 2020, many businesses implemented innovative loyalty programs that took the customer experience to the […]
When Evolution Point starts a relationship with a new client, we execute a simple brand discovery exercise. One of the reasons for this exercise is to recognize where the client is in their digital marketing strategy and efforts. Often, we find that they don’t have a formalized digital marketing strategy. Why do every company need […]