Oracle Named a 2021 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Oracle Marketing team is excited to announce that we have been recognized as a Customers’ Choice in the 2021 Gartner Peer Insights ‘Voice of the Customer’: CRM Lead Management. Our team at Oracle takes great pride in this distinction, as customer feedback continues to shape our products and services. The Gartner Peer Insights Customers’ […]

How Email Marketers Can Balance Personalization and Segmentation

Can email marketers balance personalization and segmentation? It’s an intriguing question for those looking to drive conversions with content that’s timely, engaging, relevant, and tailored to meet someone’s specific needs and interests. In some respects, marketers consider the combination of personalization and segmentation their “Mount Everest.” They’re both crucial elements of email marketing. Make the […]

3 Ways Retailers Can Create Authentic Connections and Build Customer Loyalty

Oracle, in partnership with Shaw/Scott and Movable Ink, recently published a three-part whitepaper series titled “Retail Loyalty in the Midst of a Pandemic” that illustrates current conditions and trends that impact consumer behavior and retail loyalty due to COVID-19. The series also introduces measures brands can take right now to foster customer loyalty and maintain […]