In Part 1 of this series on personalization, we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a...
A webpage is not a landing page or email. It’s meant to be longer and hold more information. Think of your website. What do people see when they arrive on the home page? First impressions do count. This is...
Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are:
Behavioral loyalty which is when the customer shops with a brand because it’s convenient. Their loyalty is...
