Navigating the Post-Holiday Season: Gift Returns, Customer Debt, & Gift Cards
The ripple effects of the holidays can be felt well into the New Year. Let’s talk about ways to reduce the negative impacts and boost the positive impacts of these post-holiday issues through smart marketing and other strategies.
Key Data Strategies for a Connected Customer Experience
Data orchestration and architecture, will be vital to driving organizational transformation and building a connected customer experience. Organizations need to make the shift from seeing data as operational to strategic, now more than ever. Let’s look at the key data strategies that can help you build a framework for success.
How to Fill Your Digital Marketing Content Calendar in 8 Steps
A blank content calendar can be daunting. Here’s the 8-step approach that Oracle Marketing Consulting’s Creative Services team uses to build out content plans with our clients.