Empathic marketers put themselves in their customers’ place to understand what their needs and pain points are. Marketers use those insights within their marketing automation efforts to connect with customers on a human, relatable level when they:
#1 Personalize
91% of consumers...
The method in which a prospect becomes a lead can feel like a mystery at times. Even if you’re tracking your lead generation metrics, it’s still somewhat daunting. By the time you’ve nailed down what trends are working, everything...
When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies — as well as new pitfalls. It’s a game-changer, because 5G wireless...
