The year 2020 showed that digital marketers must strive to be nimble and have the ability to quickly adapt their marketing strategies. This will enable them to win over new customers and build stronger and longer-lasting relationships. An integration...
As 2021 kicks off, my top marketing resolution is to bring new rigor to the A/B tests that I manage for the Oracle.com digital marketing team. I’ve been managing tests for the past three years on Oracle’s most highly...
Back in 2016, Bold Digital found that more than 480,000 sites were using marketing automaton software and expected that number to go up. As of 2019, 51% of companies use marketing automation technology, and 58% of B2B businesses plan to...
