Search Marketing


Chicago SEO: A Strategic Approach

Search Engine Marketing (SEM) or Search Engine Optimization (SEO) is the process of using search engines to attract website visitors. Even though it is tempting to describe SEO success as the number of visitors coming to your website, the main purpose is to have those visitors do something upon reaching the website. Therefore it is more relevant to establish and measure the call to action (CTA) as a gauge of success.

Since we are focused on results, not just search engine rankings, we are more concerned about the reasons behind executing a search marketing campaign – typically to increase sales or awareness. Hence, we utilize all advantages at our disposal to ensure an effective search marketing, including using press releases, social media, blogs, newsletters, white papers etc.

Chicago Search Marketing Agency: Drive Traffic to Your Website, Increase Sales

In the world of search, change is a constant. For this reason, search marketing continues to be a steadfast need for those who wish to remain competitive on the web. Studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Evolution Point, located in the Chicago area, is equipped with the tools to boost your company’s search ranking and drive more traffic to your website.

Why clients choose us as the top Chicago SEO marketing agency:

Keyword Research: Keyword research is the first step of our SEO process. This allows you to determine the most relevant keyword phrases to target and also gives insight into your customers as a whole.

Link building: Evolution Point looks for the best ways your company can increase both on-site and off-site links, which will boost your company’s visibility in search engines and lead to more qualified website traffic. While there are many inappropriate ways of building out a website’s linking structure, Evolution Point always employs industry best practices in developing your website’s links and improving your site’s SEO.

Content Strategy: Content is still king so it pays to have an effective strategy when creating, distributing, and sharing your website’s content. The ways in which you create and tag content can also greatly affect the search engine optimization of your website. We work with you to develop the most appropriate content strategy for your particular business.

Analytics: It all comes down to getting results. Our analytic tools will be able to tell you exactly how much more traffic your site is getting because of the SEO strategies we have implemented.

Our unique blend of SEO strategies will put your company in the top results of Google and other search engines.[/vc_column_text]