Chicago SEO: A Strategic Approach
Search Engine Marketing (SEM) or Search Engine Optimization (SEO) is the process of using search engines to attract website visitors. Even though it is tempting to describe SEO success as the number of visitors coming to your website, the main purpose is to have those visitors do something upon reaching the website. Therefore it is more relevant to establish and measure the call to action (CTA) as a gauge of success.
Since we are focused on results, not just search engine rankings, we are more concerned about the reasons behind executing a search marketing campaign – typically to increase sales or awareness. Hence, we utilize all advantages at our disposal to ensure an effective search marketing, including using press releases, social media, blogs, newsletters, white papers etc.
Chicago Search Marketing Agency: Drive Traffic to Your Website, Increase Sales
In the world of search, change is a constant. For this reason, search marketing continues to be a steadfast need for those who wish to remain competitive on the web. Studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Evolution Point, located in the Chicago area, is equipped with the tools to boost your company’s search ranking and drive more traffic to your website.
Why clients choose us as the top Chicago SEO marketing agency:
Keyword Research: Keyword research is the first step of our SEO process. This allows you to determine the most relevant keyword phrases to target and also gives insight into your customers as a whole.
Link building: Evolution Point looks for the best ways your company can increase both on-site and off-site links, which will boost your company’s visibility in search engines and lead to more qualified website traffic. While there are many inappropriate ways of building out a website’s linking structure, Evolution Point always employs industry best practices in developing your website’s links and improving your site’s SEO.
Content Strategy: Content is still king so it pays to have an effective strategy when creating, distributing, and sharing your website’s content. The ways in which you create and tag content can also greatly affect the search engine optimization of your website. We work with you to develop the most appropriate content strategy for your particular business.
Analytics: It all comes down to getting results. Our analytic tools will be able to tell you exactly how much more traffic your site is getting because of the SEO strategies we have implemented.
Our unique blend of SEO strategies will put your company in the top results of Google and other search engines.[/vc_column_text]
Sterigenics (Multi-lingual Search Engine Optimization)
Sterigenics, Inc. is the world’s largest contract medical device sterilization company. However, when they approached Evolution Point to work on their website their online presence was far below any of their competitor’s. Their search engine ranking was over the 70th listing in Google when a user did a search for “medical device sterilization”.
On discovery, Sterigenics had a much wider portfolio of services than just sterilization of medical devices. They also provide services to different countries around the world, including the UK, Belgium, Netherlands, Germany, France, and Thailand. Hence the challenge was not only to raise their ranking, but also to determine their potential client’s search behavior and raise the ranking of their URL in all countries that they participate in.
During our time of engagement with Sterigenics, we raised the ranking of the websites to top 5 on Google when searching for “medical device sterilization”. Our engagement with Sterigenics ended in early 2005 when a change in marketing personnel occurred. Since then, the ranking has dropped tremendously.
Evolution Point SEO Challenge
In early 2008, we decided to re-design our website and promote one of our many core services - SEM. We decided the best way to do this is to show potential clients why it works
The strategy is to have a fun, active call-to-action when the potential client sees the direct marketing piece. As a result, we offered an SEO challenge to find our website in Evolution Point. The goal of the campaign is to get new business leads by increasing qualified traffic to our website and demonstrate our SEO capabilities. Since we are an integrated marketing agency, we approached this campaign by sending out 500 direct mail pieces (traditional as well as email), challenging people to whip out their favorite search engine to find us using search words like “Chicago interactive agency”, “Chicago marketing agency”, and “Chicago integrated marketing agency”.
Taut, Inc. (Search Engine Optimization)
Taut® specializes in laparoscopic surgery and other minimally invasive solutions, offering products for general surgery and specialized gynecological, bariatric, pediatric and urologic procedures. Taut® leads the world in experience with cholangiography catheters. Taut® also offers advanced technology in Common Bile Duct Exploration (CBDE), insufflation needles and latex-free wound drainage.
At the time of this writing, Taut is No.1 for all those keywords in Google.